DANB unveils new logo
The Dental Assisting National Board (DANB), the national certification board for dental assistants, has unveiled a new logo to signal the advancements of the organization and the dental assisting profession.
The new DANB logo integrates a streamlined design and more refined typeface. The logo’s blue gradient color, along with the arc crossing through the letters, symbolize progress and forward momentum. This modernized look reflects the evolution of dental assisting and DANB’s growth mindset to best serve the dental assisting community.
“Over the past several months, DANB has initiated many conversations about the pressing needs of dental assistants and dental teams, as well as DANB’s role in addressing workforce issues and patient health,” said DANB CEO Laura Skarnulis. “Our new logo is a visual representation of DANB’s sharpened focus on meeting the changing demands of the profession and enhancing our connectivity with dental assistants and others in dentistry.”
The previous logo had been in use since DANB was founded in 1980. Significant thought and care were taken in the redesign process. DANB’s Logo Redesign Task Force led the change, with input from DANB stakeholders. DANB certificants and exam candidates who previewed the logo unveiling described the new design as bold, clear, fresh, modern and professional.
“It was important for us to hear from our community about the change we would be making,” said DANB Chief Marketing & Communications Officer Hanna Aronovich. “We wanted to ensure that dental assistants at all stages of their career were able to share their opinion and have their voices heard. It was inspiring to see the dental assisting community rally around the new look and feel proud of its reflection of their profession.”
“As DANB transitions to its new logo, we acknowledge the legacy of the previous logo, which served the organization well for more than 40 years,” Skarnulis added. “DANB exams and certifications continue to represent the mark of excellence. While DANB’s commitment to quality assessments remains the same, our logo has evolved to signify the integrated role that dental assistants play in delivering patient care.”
DANB’s new logo debuted on its website and social media pages. In the coming months, DANB will begin applying the new logo to its printed items and other exam and certification materials. The logo redesign is the first phase of a broader rebranding effort for DANB, which also includes updated messaging and a website redesign to launch later this summer.