The importance of team training

One of the keys to growing your practice and having it thrive is to be constantly learning. Even if what you are doing is working for you now, what if you can learn something to make it even better? Easier? More fun?

In your dental practice, how are things? Good? Status quo? That’s not good enough. And that is why educating everyone on the team is the key to a successful practice.

There is no shortage of quality dental education, whether it be local, regional, or national events. Attendance is crucial to learn what is new and cutting edge in dentistry and how to implement these new systems and technologies into your practice. And these events aren’t just for the dentist. The Annual Dental Management Conference — this year to be held September 8-10, 2022 — is one opportunity to get the whole dental team involved.

A team member who attended this conference shared that one item that was covered by a speaker in two minutes has literally freed up one hour of his staff’s time every day. That’s about 20 working hours a month that the staff can now use to do something more productive. Multiply that over a year and the ROI of this conference is not even a question. What would your practice do with an extra 20 working hours a month?

Dentistry is a team sport. There is no “I” in dentistry. Actually, there is, but you get the point. A dentist does not and cannot exist in a vacuum. No business owner can. The dentist is one part of the machine.

Dentists need to invest in their team’s education. The knowledge, empowerment, and trust that team members will gain and share is invaluable to the practice. There will be hard ROI when new best practices are implemented. But there’s also an intangible ROI when you believe in your team and keep them at the top of their game through education, which will help grow your practice.

How does your practice educate and empower your team?

Heather ColicchioAbout the author

Heather Colicchio is the Founder and President of the American Association of Dental Office Management. For more information about AADOM, visit